Corporate Profile
About Canada Life and Great West Life Assurance
Company
In 2003 the Great-West Life Assurance Company acquired the Canada Life
Financial Corporation. The transaction brought together three leading
Canadian life insurers - Great-West, London Life and Canada Life - to
create an even stronger financial services organisation with global reach.
Each company has a proud past: Canada Life as Canada's first and oldest
insurer, founded in 1847; London Life, established in 1874 to respond
to the financial security needs of a growing population in southwestern
Ontario; and Great-West Life, founded in Winnipeg in 1891 to help people
in western Canada pool their savings and provide for their families. With
total assets under administration in excess of C$54 billion as of year-end
2003, Canada Life now has an even stronger platform for continued growth
as a world-class financial services provider.
Our vision
“A world class financial services provider, delivering exceptional
customer value and helping people achieve more through the excellence
and integrity of our people.”
We work with our key stakeholders to achieve this vision and measure success:
- our clients by the quality of products and services we provide
- our distribution partners by the trust and valued relationships we maintain with them
- our staff by their opportunities to learn and to grow and to feel valued
- our shareholders by the superior rate of return we generate
- and the communities where we live and work, by the footprint we leave as corporate citizens and as valued volunteers.
The Canada Life Assurance Company holds superior ratings from the major rating agencies, including A.M. Best Company, Dominion Bond Rating Service, Fitch Ratings, Moody’s Investors Service and Standard & Poor’s Corporation. For latest ratings, click here.
Page last updated September 8, 2005
