Find an Adviser

What type of help do you need?

‘Guidance’ and ‘advice’ have very specific meanings in financial services.


If you want someone to explain the options and choices you have, but you are comfortable making your own decisions, then this is known as ‘guidance’. You won’t be given a recommendation, and the decision on how to proceed is yours. Please note this option is not available if you would like to have equity release, when advice is mandatory.


If you choose a firm that offers ‘advice’ someone will review your options for you and recommend what action you should take based on your personal circumstances.

People who give advice must meet certain minimum standards and possess appropriate qualifications before they are allowed to provide advice.

Please note, releasing equity from your property is a big decision. So to make sure you make the choices that are right for you, it is a regulatory requirement that you seek advice. We only sell our mortgage products through financial advisers who have the required specialist qualifications.


To find a Financial Adviser, the following directories are free to use and will display a list of firms that can help you:

  • Unbiased - The UK’s largest selection of financial advisers, pension experts, mortgage brokers, accountants and solicitors.
  • Pension Wise - You’re entitled to a free guidance session under a service created by the Government called Pension Wise. You should take advantage of this, but we believe most people will still require the additional services of a Financial Adviser.
  • Equity Release Council - The equity release trade body will help you find advisers who hold the equity release qualification and can give this specialist advice.

Canada Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority.

Canada Life International Limited and CLI Institutional Limited are Isle of Man registered companies authorised and regulated by the Isle of Man Financial Services Authority.

Canada Life International Assurance (Ireland) DAC is authorised and regulated by the Central Bank of Ireland.

Stonehaven UK Limited and MGM Advantage Life Limited, trading as Canada Life, are subsidiaries of The Canada Life Group (U.K.) Limited. Stonehaven UK Ltd is authorised and regulated by the Financial Conduct Authority. MGM Advantage Life Limited is authorised and regulated by the Financial Conduct Authority.