Understanding client behaviour
In today's world, good financial advice goes beyond financial expertise. It’s more involved in the holistic details of clients’ lives and tailored to their needs.
Understanding client behaviour
In today's world, good financial advice goes beyond financial expertise. It’s more involved in the holistic details of clients’ lives and tailored to their needs.
The Importance of HumanSense
Considering Consumer Duty, it’s important now more than ever to create a safe space for clients to talk openly about their financial planning. That’s why we’ve created HumanSense, an elearning based on research interviews undertaken by behavioural psychologists, with advisers and clients, to help you understand your client’s behavioural biases and engage in deeper conversations.
There are a total of six training modules covering a range of topics, such as Understanding client behaviour, Creating emotional resonance and Visualising your future self. After each assessment you complete, you’ll be awarded 60 minutes of CPD and will receive a certificate.
In this module you will
- Gain an understanding of how the FCA interpret the impact of behavioural bias on financial planning
- Be able to identify 4 behavioural biases and what you need to watch out for with your clients
- Understand the 3 motivational needs and how to identify these in your clients
We explore three elements to help you better understand client behaviour
- Client outcomes
- Behavioural biases
- Motivational traits
Continue your learning
Creating emotional resonance
Visualising your future self
Unlocking unhelpful anchors
Simplifying the complex
Structuring choice