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Who we are

We're committed to building financially secure futures

Helping people to make more of life

At Canada Life, we provide retirement, investment and protection solutions to individuals, families and businesses.

Our goal is simple, we’re here to support our customers. And with the backing of a strong global parent, we work in partnership with financial advisers to help them build stronger and more financially secure futures.

We understand that financial security gives our customers the financial freedom and wellbeing that comes with it. That’s why, for us, being a financial services provider is about so much more than the solutions we offer.

Because that’s who we are. It’s part of our blueprint. In fact, our first customer was also our founder. After travelling to New York to purchase life insurance in 1847, Hugh C Baker decided to open the first life assurance company in Canada. In 1903 we opened our first office in London, and in over a century since we’ve built a strong and resilient business in the UK.

By combining our passion, expertise and big thinking, we can continue to work towards our true mission – helping people to make more of life.

3.6m customers36bn448k people

No 1 provider

A little bit more about us

We have a strong lineage
Our parent company, Great-West Lifeco, is listed as a member of the Financial Times Global 500. With over 38m customers and £1.5trn assets under administration.

We’re petitioning for change
In 2023, we successfully lobbied the Treasury for the Money Purchase Annual Allowance to be changed back to £10,000.

We’re a forward-thinking organisation
Our CEO is a member of the 30% club – supporting female representation on UK boards.

We support those around us
We care about strengthening the communities in which we live, work and do business.