Reasons for Loan

Discover why our customers are releasing equity.

Why are our customers releasing equity

We know that understanding the reasons why your clients seek to release equity from their homes is crucial in helping you to provide the best advice. 

There are many reasons why our customers choose to release equity from their homes. Whether it’s to fund essential home improvements, support loved ones with a financial gift, supplement retirement income, or simply enjoy a more comfortable lifestyle. This highlights the flexibility and accessibility of modern products, allowing customers the ability to enjoy their retirement in a way that suits them.

Take a look at our latest data and insights, and hear from our experts, below.

 

Our latest reasons for loan data

2025 Full Year Results

How customer motivations shaped the equity release market in 2025.

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Gifting to loved ones

More homeowners unlocking property wealth to gift to loved ones.

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Useful resources

Adviser Portal

Our Home Finance Adviser Portal offers you a modern user experience that saves you time and makes it easier to support your clients. The portal helps you to generate quotes, submit applications and track case progress simply and at your convenience.

 

Adviser Portal