Awards and ratings
We’re proud to have been recognised for excellence within our sector.
Who we are
We're committed to building financially secure futures
Helping people to make more of life
At Canada Life, we provide retirement, investment and protection solutions to individuals, families and businesses.
Our goal is simple, we’re here to support our customers. And with the backing of a strong global parent, we work in partnership with financial advisers to help them build stronger and more financially secure futures.
We understand that financial security gives our customers the financial freedom and wellbeing that comes with it. That’s why, for us, being a financial services provider is about so much more than the solutions we offer.
Because that’s who we are. It’s part of our blueprint. In fact, our first customer was also our founder. After travelling to New York to purchase life insurance in 1847, Hugh C Baker decided to open the first life assurance company in Canada. In 1903, we opened our first office in London, and in over a century since we’ve built a strong and resilient business in the UK.
By combining our passion, expertise and big thinking, we can continue to work towards our true mission – helping people to make more of life.
A little bit more about us
We have a strong lineage
Great-West Lifeco Inc., our financially strong global parent company, has over 40m customers and £1.918trn assets under administration.1
We value our heritage
We’ve been in the UK for over 120 years, and today we:
• Support 3.3m UK customers2
• Provide annuity income to around 424,000 individuals3, and
• Have a total of £39bn of combined assets under management.4
We support those around us
We seek to strengthen the communities in which we live, work and do business.
We advocate for our customers
We engage directly with government and the industry on issues that matter to our customers. This includes submitting responses to government consultations, sending correspondence to ministers, and regularly participating in meetings and events with government representatives. We also hold positions on several industry trade association committees.
How we work with advisers
We believe in the power of partnership, and to promote and safeguard our customers’ financial wellbeing, we work with independent financial advisers (IFAs), trustees and institutions.
Together with our partners, we aim to find the right financial solutions for all the chapters of our customers’ lives. These include savings, investments, tax and estate planning, insurance and mortgages, as well as retirement products.
Our global family
We’re proud to be part of a large and global family. Our parent, Great-West Lifeco Inc. has operations in the UK, the USA, Europe and Canada.
Preserving value through disciplined choices
We believe in business practices that preserve long-term value for our customers and stakeholders. We believe that through careful management of financial and financially material sustainability-related risks and opportunities, we’ll be better able to deliver resilient and stable returns over the long term. As such, we prioritise the identification, assessment and management of financially material risks and opportunities, whatever their source or driver.
We’re proud to have been awarded UK Stewardship Code signatory status. Learn more about our approach to stewardship and climate-related risks and opportunities.
Discover more
Leadership
Meet the leadership team, board, and executive team driving Canada Life.
Charities
We’re pleased to support a number of charities tackling important issues.
Notes:
- As at 31 December 2025
- Total customers as at year ending 2025. All customer numbers include Group Protection employees covered
- Pensions in force as at year ending 31 December 2025
- As at year ending 31 December 2025. Assets under management is a non-GAAP measure that provides an indicator of the size and volume of the Company's overall business.