Dan Crook

As Managing Director of the Group Protection business, Dan is responsible for shaping and delivering strategy, culture and growth, as well as profit & loss management (P&L). He is focused on ensuring that Canada Life provides relevant products that support employers and improves the physical, financial and mental wellbeing of their employees. As the Executive Committee sponsor for Wellbeing, Dan champions a culture that prioritises colleague wellbeing and ensures that it is a key focus and embedded into everyday working practices. He is also driven to use new technologies to both improve customer journeys and to make Canada Life ever easier to do business with. 

Dan joined the industry in 2000, having graduated from London Guildhall University.  He held a number of sales and proposition roles across Canada Life UK before taking the role of Protection Sales Director in 2016. Since this appointment, the Group Protection business has seen significant and profitable growth. In 2022, Dan was appointed as a Non-Executive Director and in 2023 was appointed Chair of the Canada Life Platform business.

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Approved on 02/05/2024