Life100+ Adviser resources
Start the Life100+ conversation and help your clients make the most of a longer life.
Welcome to Life100+
Join us as we discover the aspirations and challenges of people across the UK as they plan for later life, as well as for the here and now.
More of us are living for longer
A global demographic shift is happening all around us. Worldwide, 459 million people will be 80 years old or above by 2050 – almost triple those in 2021. Closer to home, we’re already breaking records. In 2022, the number of people in England and Wales aged 90 and above reached considerably north of half a million – the largest cohort to date, despite the effects of the pandemic. And over the next 25 years, we should expect to see a 200% increase in the number of centenarians in the UK.
But are we practically, emotionally and financially prepared for a potentially longer life?
Our Life100+ research shows that many of us aren’t giving enough thought to our later years, including how we’ll fund them. While more than two-thirds (69%) of people across the UK believe retiring in our sixties will become a thing of the past, less than half (only 48%) agree that living longer means that we should work longer.
We need to rethink how we plan for our lives to come, and the importance of planning can’t be overemphasised.
By planning well and leveraging the power of conversation – most especially in the areas of close relationships and financial advice – we’ll be better placed to take full advantage of the opportunities that lie ahead.
Life100+ for Advisers
Life100+ is about making the most of longevity
The prospect of a long life should fill us with a sense of optimism. With Life100+, we’ll be exploring how we can best approach and prepare for a longer life, ensuring that we’re set to make the most of our ever-improving longevity. Our findings will be published in a series of reports over the coming months.
We believe that our insights will not only benefit our customers and adviser partners, but they might help to shape how we think about living longer as a society. Our hope is that Life100+ will help to ensure that we're all making more of life.
Life100+ report
We’re proud to present our first Life100+ report, exploring longevity to build financially secure futures.
Learn more about the key roles intergenerational relationships and financial advice will play as we plan for a longer later life.
Life100+ core themes
Three core themes have emerged in our research: the power of conversation, the power of advice, and the power of those close to us.
We’ve found that each of these contributes to a greater sense of control – and by consequence, to higher levels of overall life satisfaction.
The power of conversation
Quality conversations with those close to us, as well as with professional advisers, will be key to making the most of a longer life.
The power of advice
The demand for financial advice exists, but people often turn to family, the internet and well-known personalities rather than IFAs.
The power of those close to us
Our close family and friends are the foundation of much of the support needed through major life events and stages.
More resources for Life100+
News and insights
Break the inheritance taboo
New research from Canada Life finds that the majority of UK adults (56%) who received an inheritance sum over the past five years did not discuss its value with the benefactor beforehand.
One in five Brits delaying major life plans until they receive inheritance
Almost one in five (19%) 18–34-year-olds have used, or plan to use, inheritance they’re expecting to buy a property.
Life100+ launch report
We’re proud to present our first Life100+ report, Exploring longevity to build financially secure futures.
Why do we work with financial advisers?
Good financial planning and sound advice are critical to your current and future well-being. A professional adviser can help you weigh your options and understand the pros and cons of individual financial products. We recommend getting advice for all key financial decisions.
*Canada Life UK commissioned independent research from the Big Window ® Consulting. All fieldwork was conducted during May-July 2024 with a representative sample of 3,400 UK adults aged 18 and over.