Investment volatility cited as key concern for advisers’ clients

New research conducted by Canada Life reveals that two-thirds (65%) of advisers’ clients are most concerned about investment volatility, significantly ahead of the fifth (22%) who cite inflation as their clients’ main concern.

The survey was conducted as part of Canada Life’s series of autumn roadshows, found that clients are currently less concerned about having sufficient retirement income (9%) and intergenerational wealth planning (3%).

Shelley Greenwood, Head of Investment Proposition, Wealth at Canada Life commented:

“Given both the constant headlines and the ups and downs of global markets over the last few months, it makes sense that investment performance is the top concern for clients. While this anxiety often focuses on the immediate pressures of the economy, it’s important to remember that retirement horizons can stretch for decades into the future. Financial planning in retirement can be complex and must be personal – plans should be able to ride fluctuations in the markets, and be resilient to the economic headwinds we are currently facing. Bumpy markets can wreak havoc on those taking money out of their investments as a result of ‘pound-cost ravaging’, selling investments during dips to generate income.

“Rather than navigate retirement on your own, it’s always worth seeking out the expertise of a professional qualified financial adviser, who has the knowledge and expertise to help ensure your plans remain firmly on track, whilst helping you to understand the journey along the way.”


Notes to editors

  1. Survey conducted among 159 advisers during Canada Life adviser roadshow events in September and October 2022.


Press enquiries should be directed to:

Amelia Graham, Vested, 07393 477057,

Paul Keeble, Canada Life, 07833 085387,

About Canada Life:

Canada Life is part of a group of companies controlled by Great-West Lifeco Inc., a diversified financial services holding company headquartered in Winnipeg, Canada. Through its subsidiary companies, Lifeco has operations in Canada, the United States, and Europe. Great-West Lifeco and its insurance subsidiaries have received strong ratings from major rating agencies.  Great-West Lifeco has over 30 million customers worldwide and £1.341 trillion assets under administration (as at 31.12.21).

Canada Life Limited began operations in the United Kingdom in 1903 and looks after the retirement, investment and protection needs of individuals and companies alike.

Canada Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales no. 973271. Registered office: Canada Life Place, Potters Bar, Hertfordshire EN6 5BA. Canada Life Platform Limited, trading as Canada Life, is a subsidiary of The Canada Life Group (UK) Limited, and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales no. 8395855. Registered office: Canada Life Place, Potters Bar, Hertfordshire EN6 5BA.