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Canada Life offers Toothfairy® dental care app – An industry first

  • Canada Life is the first Group Protection provider to offer the Toothfairy® app as part of a unique partnership
  • The benefit is available from Tuesday 18th April to all Group Life, Group Income Protection and Group Critical Illness customers at no additional cost
  • Over 2.8 million members and thousands of companies will benefit from the partnership – this represents about 9% of the UK workforce

Canada Life, in an industry first, is offering Toothfairy®, a pioneering dental care app, to all Group Life, Group Income Protection and Group Critical Illness customers.1

The award-winning app has been created by two industry-leading dentists and uses patent-pending technology to solve a number of common issues including accessibility, availability, and affordability of dental care.

Available on all Canada Life Group Protection products, employees will have unlimited access to a powerful chat function 24 hours a day seven days a week2, connecting them directly to a dentist and signposting to clinical referrals.3 They will also be able to get virtual assessments, advice, and obtain any prescriptions they need for urgent issues and routine checks, as well a 10% discount on cosmetic dentistry such as teeth straightening and teeth whitening.

Dan Crook, Protection Sales Director, Canada Life, comments:

“I’m really pleased that Canada Life are partnering with Toothfairy and bringing a unique dentistry solution to all our customers. At Canada Life we strive to ensure the support services we offer are of high impact, relevant and meet the needs of our employer customers and their employees.

“Access to dental care was strained during the pandemic with many people unable to receive the care that they needed. The innovative technology that Toothfairy offers delivers practical and useful solutions to everyday dental issues, that will in no doubt decrease the estimated one million days4 missed off work each year for dentistry related appointments.

“At Canada Life we are always working hard to bring employers products and services which help to reduce absenteeism and presenteeism in the workplace. Building upon the success of WeCare, and the recent addition of myStrength, we believe that Toothfairy significantly enhances our overall proposition and is a unique differentiator in our marketplace.”

Dr Deepak Aulak, co-founder of Toothfairy®, comments:

“Toothfairy was founded to help patients overcome the numerous barriers of access to dental care. We are pleased to be working with Canada Life, a forward-thinking insurer with a deep care for its members. Through this partnership, we are bringing together our patent-pending health-regulated technology, with an insurer who wants to make a positive impact on its members' lives.

“We are happy to offer our dentists on demand, especially with the deepening dental crisis and millions without dental access. At a time when we are seeing the rising cost of living crisis, this partnership will equip members with life-long skills and pick out dental diseases earlier before they become expensive, irreversible, and life-changing chronic issues.

“Over the last year, around six million adults5 in the UK have had long-lasting pain (over two weeks) caused by toothache. This partnership exists to make sure people no longer have to suffer from dental issues.”




Press enquiries should be directed to:

Elle McAtamney at Canada Life, 07435 785729,

Notes to editors:

The app is validated in the NHS and is the UK’s first CQC health-regulated dental app.

  1. Toothfairy® is a non-contractual benefit provided through Canada Life and can be altered or withdrawn at any time.
  2. Core operating hours are between 9am to 8pm. Response times may vary outside core operating hours.
  3. Unlimited services:
  • Dentist Chat - triage, advise, treatment
  • Signposting - clinic referral
  • Video Gallery - educational articles; chargeable services:
  • Video consultation - £25 per consultation
  • Prescription charge - £20 for a private prescription


  • Cosmetic dentistry

4.     Source:

5.     Source:

About Canada Life:

Canada Life is part of a group of companies controlled by Great-West Lifeco Inc., a diversified financial services holding company headquartered in Winnipeg, Canada. Through its subsidiary companies, Lifeco has operations in Canada, the United States, and Europe. Great-West Lifeco and its insurance subsidiaries have received strong ratings from major rating agencies.  Great-West Lifeco has over 30 million customers worldwide and £1.341 trillion assets under administration (as at 31.12.21).

Canada Life Limited began operations in the United Kingdom in 1903 and looks after the retirement, investment and protection needs of individuals and companies alike. As well as providing stability and security through its individual contracts, Canada Life Limited has grown to become the leading provider of competitively priced group insurance solutions.

Canada Life Limited is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the Prudential Regulation Authority. Registered in England and Wales no. 973271. Registered office: Canada Life Place, Potters Bar, Hertfordshire EN6 5BA. Canada Life Platform Limited, trading as Canada Life, is a subsidiary of The Canada Life Group (UK) Limited, and is authorised and regulated by the Financial Conduct Authority. Registered in England and Wales no. 8395855. Registered office: Canada Life Place, Potters Bar, Hertfordshire EN6 5BA.

About Toothfairy®

Toothfairy® is the UKs leading teledentistry platform offering a range of treatments for patients. Founded during a time of difficulty for patients, it aims to combat the hurdles such as access, affordability and availability of dentistry. Founded by dentists, it has been tested in the NHS and won numerous awards including app of the year, and highly commended for high technology launch of the year by the Dental Industry Awards. Toothfairy® is ISO 27001 and ISO 9001 certified, as well as HIPAA compliant, and CQC regulated.

Toothfairy Healthcare LTD is registered in England and Wales no. 11118805. Registered office: 5th Floor, 1 Ariel Way, London, W12 7SL, United Kingdom.