Responsible investment
We aim to deliver the best possible outcomes for our stakeholders.
Who we are
We're committed to building financially secure futures
Helping people to make more of life
At Canada Life, we provide retirement, investment and protection solutions to individuals, families and businesses.
Our goal is simple, we’re here to support our customers. And with the backing of a strong global parent, we work in partnership with financial advisers to help them build stronger and more financially secure futures.
We understand that financial security gives our customers the financial freedom and wellbeing that comes with it. That’s why, for us, being a financial services provider is about so much more than the solutions we offer.
Because that’s who we are. It’s part of our blueprint. In fact, our first customer was also our founder. After travelling to New York to purchase life insurance in 1847, Hugh C Baker decided to open the first life assurance company in Canada. In 1903 we opened our first office in London, and in over a century since we’ve built a strong and resilient business in the UK.
By combining our passion, expertise and big thinking, we can continue to work towards our true mission – helping people to make more of life.
A little bit more about us
We have a strong lineage
We have a strong lineage. Our parent company, Great-West Lifeco, is a financially strong global company, with over 40m customers and £1.814trn1 assets under administration.
We’re petitioning for change
In 2023, we successfully lobbied the Treasury for the Money Purchase Annual Allowance to be changed back to £10,000.
We’re a forward-thinking organisation
Our CEO is a member of the 30% club – supporting female representation on UK boards.
We support those around us
We care about strengthening the communities in which we live, work and do business.
1 Pensions in force as at year ending 31 December 2024
All figures correct as of 08 May 2025.
How we work with advisers
We believe in the power of partnership, and to promote and safeguard our customers’ financial wellbeing, we work with independent financial advisers (IFAs), trustees and institutions.
We want both advisers and their clients to thrive. Together with our partners, we aim to find the right financial solutions for all the chapters of our customers’ lives. These include savings, investments, tax and estate planning, insurance and mortgages, as well as retirement products. By providing solutions where everyone can achieve their financial and life goals. We also look to ensure that our customers’ legacies are always preserved and protected.
Valuing the importance of sound financial advice, many of our products can only be accessed through an adviser.
Our global family
Our global family
We’re proud to be part of a large and global family. Along with companies across North America, the UK, and Europe, Canada Life UK and our sister company, Canada Life Asset Management, are part of Great-West Lifeco.
Founded in 1891, Great-West Lifeco is listed as a member of the Financial Times Global 500.
Sustainability
We consider the future as part of our business strategy. Whether investing for long-term returns, seeking to reduce the impact of our operations on the environment, or expanding the diverse perspectives that shape our company for the future - creating positive, lasting change is at the forefront of what we do. A key ingredient in our success and shared impact has been our ability to adapt to a fast-changing world.
We believe in business practices that drive long-term value creation for our stakeholders. We seek to achieve growth for our people, customers and communities, with ambitions of creating positive change for an even more inclusive future.
The four pillars of our sustainability strategy
Diversity, equity and inclusion
We believe that diverse ideas drive innovation, which is an important part of our continued success.
Environmental
We focus on driving long-term sustainable value in our operations and investments.
Communities and charities
We care about strengthening the communities in which we live, work and do business.
Sustainability highlights
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877 volunteer hours completed with 102 charity and community causes supported
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Canada Life UK achieved a top-quartile industry Sustainability Rating from Moody's ESG Solutions in December 2022
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Global group climate goals released
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Canada Life Asset Management and Canada Life Limited were awarded UK Stewardship Code signatory status in 2023
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Included sustainable guidance in our Procurement Outsourcing & Supplier Risk Management Policy