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Competency framework

Designed to support you on your learning and development journey

Welcome to the competency framework

Developed in partnership with the Equity Release Council, the competency framework has been produced by the collaborative input of many specialists in the sector. It aims to provide an objective view of what good looks like and exists to provide a standard reference guide. Divided into six modules, it can be worked through in sequence – or in standalone bite-sized pieces.

If you'd like to order printed copies of the modules, please visit our literature order form page.

Know Your Industry

Know your industry

This module covers legislation, regulators and regulation, qualification and permission levels and trade bodies and influencers.

Know Your Market

Know your market

This module covers the history of the market, misconceptions, demographics, a legal overview and the Equity Release Council.

Know Your Client

Know your client

This module covers client relationships, client motivations and client vulnerability.

Know Your Soft Skills

Know your soft skills

This module covers your role, verbal and written communication, building rapport, problem solving and negotiation.

Know Your Products

Know your products

This module covers products, types and terms, other options, early repayment, research, and product literature.

Know Your Process

Know your process

This module covers property purchases and conveyancing, and the end to end advice process.


This competency framework will act as a definitive guide to help educate and upskill advisers to meet growing consumer needs in a safe and sustainable way.

Donna Bathgate Chief Operating Officer, Equity Release Council
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Exploring the competency framework

Watch our on-demand webinar to learn more about the Competency Framework. Alongside industry experts, we explore the purpose of the framework and how it can add value to you and your firm.

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With property wealth playing an increasingly important role in later life funding, it's more important than ever to ensure that we continue to deliver a high standard of advice and ensure best outcomes for clients.

Alice Watson Head of Marketing, Insurance, Canada Life

Next steps

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